PART OF NEW MOVEMENT OF CREATIVITY
WITH AN ABSOLUT BLANK
Press Release; In collaboration with a new generation of artists, ABSOLUT VODKA is introducing ABSOLUT BLANK, a global creative movement, in which ABSOLUT appears as a catalyst for contemporary leading-edge creativity.
ABSOLUT has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, and more recently Ellen von Unwerth and Spike Jonze. ABSOLUT BLANK is a daring new chapter for ABSOLUT. “In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Mark Hamilton, Global Marketing Director at The Absolut Company.
The recent cover artist of "New American Paintings" publication No. 94 southern edition, Marcus Jansen, is one of the only 18 selected artists to contribute to the ABSOLUT campaign with a uniquely painted abstract work of art. Much of which, depcits his typical style of "urban expressionism" and that can be seen in most of his his cutting-edge as well as socio-politically charged work. Jansen had a strong year in 2011,the book cover shows his work "Creeping Obstacles in Kansas", including a selection of 40 leading contemporary painters in America today selected by noted Juror and Director of the US Biennial Dan Cameron.
The 18 artists participating in ABSOLUT BLANK represent a variety of creative disciplines from across the globe; from drawing, painting and sculpting to film making and digital art.
“With ABSOLUT BLANK, we want to contribute to a global creative movement. Ultimately, making the world even more vibrant and exceptional. It All Starts With an ABSOLUT BLANK,” Mark Hamilton continues. ABSOLUT BLANK will be launched in several countries and going live in the UK on July 13th, supported by TVC, Print, OOH, Digital and Experiential.
ABSOLUT BLANK TV commercial
For more information, assets and other artists work,
please visit ABSOLUT PRESS link
Marcus Jansen Website
My Artist Spotlight with Marcus