Developer and art lover Diego Ojeda, vice president of Rilea Group,
talks about Rilea's project,
"The Bond" in the Brickell area on
Wednesday, Nov. 7, 2013. CARL JUSTE / MIAMI HERALD STAFF
Fine art helps sell real estate in South Florida
By Ina Paiva Cordle
Read more here: http://www.miamiherald.com/2013/11/24/3777085/fine-art-helps-sell-condos.html#storylink=cpy
Nine iconic, life-size photographs of celebrities by renowned
British photographer Terry O’Neill fill the sales office for The Bond on
Brickell, a condominium planned for Miami.
Down the street,
shoppers eyeing the Related Group’s Paraiso Bay and SLS Brickell
projects are greeted by a huge, Philippe Starck-designed outdoor duck
sculpture. And inside the sales center, they are treated to colorful
artistic eye candy, including a hand-stitched animal-skin wall rug by
Argentine-born artist Agustina Woodgate.
Across town in Doral,
huge public art installations are in the works to define Codina
Partners’ new multi-use development, whose highlights include the city’s
first high-rise condos.
That art — and scores of other paintings, sculptures and
installations — aren’t just on temporary display. Once the dust settles
on the towering condo projects, they will remain — or reappear, filling
lobbies, pool decks and other common areas of pricey properties.
Across
South Florida, real estate developers are increasingly attaching
extraordinary — and valuable — art to their designs, creating liveable,
virtual museums as a way to market high-end condos to wealthy buyers.
Brokers are catching on, too.
Aligning
with star architects, choosing uniquely designed furniture, inviting
curators in for talks, have all become part of the gentrification — or
art-ification — of South Florida, propelled by the success of Art Basel
Miami Beach, which returns for its 12th year Dec. 5-8.
“Great
cities have great art,” said Carlos Rosso, president of the condo
division of the Related Group, which has eight condo projects underway
in Miami-Dade and Broward counties, all adorned with art, murals, video
installations and sculptures. “We think art gives another dimension to
life.”
While developers for years have paired exceptional art with
luxury real estate in South Florida, the combination lately has been
elevated to a whole new level.
And customers are demanding it.
Ultra-wealthy condo buyers want
to be ensconced amid art from the moment they drive up, all the way to
their front doors, said Mark Zilbert, president and chief executive of
Zilbert International Realty, a Miami Beach-based firm that specializes
in high-end properties.
“The idea is that the second you arrive at your building, this is the theme: that art is important,” Zilbert said.
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Read more here: http://www.miamiherald.com/2013/11/24/3777085/fine-art-helps-sell-condos.html#storylink=cpy
Read more here: http://www.miamiherald.com/2013/11/24/3777085/fine-art-helps-sell-condos.html#storylink=cpy
Read more here: http://www.miamiherald.com/2013/11/24/3777085/fine-art-helps-sell-condos.html#storylink=cpy